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Akbar Brothers Sets Sustainability Benchmark in Tea Industry with Eco Label Achievement

Akbar Brothers Limited, Sri Lanka’s leading tea exporter, has once again underscored its commitment to sustainability by securing the prestigious Eco Label for its subsidiary, Quick Tea (Pvt) Ltd. This accolade highlights the company’s dedication to environmentally friendly practices and positions it as a pioneer in the global tea industry’s shift towards greater sustainability.

Founded on the rich legacy of Ceylon tea cultivation, the Akbarally family has propelled Akbar Brothers to the forefront of the tea export market since 1992 through a relentless focus on quality. This tradition of excellence now includes a significant stride towards environmental stewardship, with Quick Tea being recognized as Asia’s first carbon inset company. This status, verified by the Sustainable Future Group, signifies Quick Tea’s achievement of net zero emissions by offsetting its own carbon footprint, showcasing an exemplary model of responsible business practice within the industry.

The Eco Label, conferred by the National Cleaner Production Centre, Sri Lanka (NCPC-SL), identifies products that are environmentally sustainable, minimally impact human health, and are produced ethically. As a rigorous third-party certification, it provides a trusted mark of quality and sustainability, assuring consumers and stakeholders of the product’s environmental credentials.

Mr. Tyeab Akbarally, Managing Director of Akbar Brothers, expressed pride in this landmark achievement, stating, “Securing the Eco Label and being acknowledged as Asia’s first carbon inset company is a testament to our deep-rooted commitment to sustainability. This recognition validates our efforts in achieving net zero emissions and marks a significant milestone in setting new environmental standards in the tea industry. We are honoured to lead by example, demonstrating that harmonizing successful business operations with environmental respect is possible and imperative for the future.”

The Eco Label certification process, administered by NCPC-SL, a member of the Global Eco Label Network (GEN), is underpinned by the principles of ISO 14024, aiming to establish high standards across various product categories. This initiative is part of Sri Lanka’s broader commitment to sustainability, supported by international organizations like UNIDO and UNEP.

Akbar Brothers’ journey towards sustainability extends beyond mere business objectives; it is a reflection of a profound respect for nature and a commitment to the well-being of Sri Lankan communities. The company’s efforts ensure that the natural beauty of Sri Lanka and the prosperity of its people are preserved and enhanced in conjunction with the success of Akbar Ceylon Tea.

By achieving the Eco Label and being recognized for its carbon-neutral operations, Akbar Brothers reaffirms its leadership in sustainable business practices and sets a benchmark for the industry at large. In an era where environmental conservation is increasingly critical, Akbar Brothers stands out as a beacon of hope, demonstrating the viability of integrating ambitious business goals with comprehensive environmental stewardship.

This recognition serves as a milestone for Akbar Brothers and the global tea industry, encouraging a shift towards more sustainable and responsible business practices. Through its pioneering efforts, Akbar Brothers continues to inspire a movement towards a greener, more sustainable future.

 

 

AKBAR Triumphs as Export Brand of the Year 2023 at SLIM Brand Excellence Awards

In a dazzling celebration of marketing prowess and brand supremacy, the 22nd SLIM Brand Excellence Awards unfolded with unprecedented flair. Among the illustrious winners, Akbar Brothers Pvt Ltd emerged triumphant, clinching the prestigious Export Brand of the Year 2023 (Bronze) accolade for its distinguished brand “AKBAR.” This recognition cemented Akbar Brothers’ position as the World’s Largest Ceylon Tea Exporter and a stalwart leader in the procurement and export of the finest Ceylon tea.

With a rich heritage spanning over 50 years, Akbar Brothers has been a trailblazer in exporting the highest quality Sri Lankan tea to the world. The brand has not merely thrived on delivering exceptional tea but has also become a global ambassador, sharing the simple pleasure of a delicious cup of Ceylon tea with connoisseurs worldwide.

At the heart of Akbar Brothers’ success lies a commitment that transcends the boundaries of conventional tea trading. Beyond impeccable purchasing practices, the brand is dedicated to knowledge enhancement, drawing from its extensive experience and best practices. This commitment is disseminated across stakeholders, ensuring the holistic development of the tea industry.

The Sri Lankan export industry, particularly in the realm of Ceylon tea, holds a significant position on the global stage. Akbar Brothers’ recognition as the Export Brand of the Year is not only a triumph for the brand but also a testament to the excellence of Sri Lanka’s export sector.

The SLIM Brand Excellence Awards, renowned as a celebration of national-level brand excellence, reached new heights this year with a record-breaking number of 175 entries. The awards, categorized into five primary segments, witnessed a rigorous evaluation process by a panel of distinguished juries.

The coveted Export Brand of the Year award reinforces Akbar Brothers’ commitment to excellence. It is a testament to the brand’s unwavering dedication to quality, innovation and its pivotal role in propelling Sri Lanka’s export industry to greater heights.

In the symphony of unparalleled innovation, exquisite craftsmanship, and unwavering dedication, Akbar Tea stands as a beacon of excellence. This accolade acknowledges the tireless commitment of Akbar Brothers’ talented employees and underscores the invaluable support of the brand’s esteemed worldwide partners.

The SLIM Brand Excellence Awards are pivotal in elevating marketing to a central economic influence. The awards underscore SLIM’s commitment to assisting organizations in developing and executing powerful marketing strategies that not only succeed in the market but also win the hearts of consumers. The Brand Excellence Awards serve as a platform to celebrate the dedicated efforts and concrete results of companies and brands that have reached noteworthy achievements over the past year.

AKBAR TRIUMPHS AS EXPORT BRAND OF THE YEAR 2023 AT SLIM BRAND EXCELLENCE AWARDS

 

 

Akbar Brothers Triumphs at the 25th Presidential Export Awards

Akbar Brothers (Pvt) Ltd, a beacon of excellence in the Ceylon Tea industry, continues to shine on the global stage, garnering prestigious awards that add to its illustrious repertoire. The company was honoured as the Globally Outreached Sri Lankan Brand of the Year for both 2021/22 and 2022/23 at the 25th Presidential Export Awards, solidifying its position as a leader in the Sri Lankan export industry.

In addition to these accolades, Akbar Brothers proudly received the Tea-Large Category Sectoral Award for 2021/22, a testament to its unwavering commitment to quality and innovation in the tea sector. The recognition continued into the following year with the Tea-Large Category Merit Award for 2022/23, showcasing the company’s consistent dedication to excellence.

One of the most remarkable achievements is Akbar Brothers’ unparalleled streak as the Best Exporter in the Tea Industry, a title it has held for an impressive 14 consecutive years. This recognition by the Presidential Export Awards is a testament to the company’s sustained excellence and outstanding contribution to the development of the nation.

As a family-owned conglomerate, the company has upheld the highest standards of Ceylon Tea for over 50 years, solidifying its status as Sri Lanka’s largest exporter of the finest Ceylon Tea for the past three decades.

The awards were presented at the 25th Presidential Export Awards ceremony held on 23rd of November 2023, at the Bandaranaike Memorial International Conference Hall (BMICH). These accolades not only acknowledge Akbar Brothers’ outstanding achievements but also highlight its pivotal role in contributing to the success of the nation’s export industry.

As Akbar Brothers (Pvt) Ltd continues to navigate the global tea market with a century-old heritage, its vision remains steadfast – to uphold the excellence of Ceylon Tea and contribute significantly to the prosperity of Sri Lanka. The recent string of awards serves as a testament to the company’s enduring commitment to quality, innovation, and economic growth on both national and global fronts.

 Akbar Brothers Triumphs at the 25th presidential export awards

Akbar Brothers Attains ISO 14001:2015 Certification

In a significant and continuous stride towards sustainable practices, Akbar Brothers is proud to announce the attainment of the ISO 14001:2015 certification, a resounding testament to their unwavering commitment to environmental management. The certification ceremony, held on September 25, 2023, and graced by the presence of Director Mr. Mansoor Akbarally and Mr. Chamika Wimalasiri Business Manager Knowledge of SGS Lanka (Pvt) Ltd, marks a pivotal moment in the company’s dedication to eco-friendly operations. The entire Akbar Brothers team is congratulated for this remarkable achievement.

The attainment of ISO 14001:2015 certification is a monumental milestone for Akbar Brothers, bestowed by SGS Lanka Pvt Ltd, underscoring the company’s dedication to environmental stewardship and sustainability. This certification reflects their unwavering commitment to environmentally responsible practices across all facets of their operations.

This achievement is a testament to the dedication and hard work of the entire Akbar Brothers team. At Akbar Brothers, their unwavering commitment and adherence to sustainable business practices remain steadfast, with environmental responsibility placed at the forefront of operations.

As Akbar Brothers celebrates this significant milestone, they eagerly anticipate a future that is not only greener but also more sustainable.

 

Akbar Brothers Group and SSC extend their partnership

Akbar Brothers Group and the Sinhalese Sports Club (SSC) reaffirmed their commitment to developing cricket infrastructure with an extended partnership for 2023-2024.

The collaboration, which builds on our three-year association as principal sponsors across all cricket formats, signifies our shared vision for the sport.

Recognized as the premier cricket club since 1899, SSC takes pride in nurturing top-notch cricketers, including Test and ODI captains.

“We are proud to continue our association with Akbar Brothers, the leading tea company in Sri Lanka. Their unwavering support has strengthened our legacy and elevated cricket to new heights,” said I.S. de Silva, president of SSC.

Hussain Akbarally, Our Executive Director of Akbar Brothers, noted that it is a pleasure to partner with SSC. “We share their vision and are eager to propel Sri Lanka’s infinite local talent, fostering our next generation of cricketers”, he said.

Mahela Jayawardena who represented SSC’s Executive Committee said: “We are delighted to continue our partnership with Akbar Brothers, a company known for its tremendous success and commitment to social responsibility”.

Akbar Brothers Group extends MoU with the University of Colombo

                                                                                    Akbar Brothers Group extends MOU with the university of Colombo

Akbar Brothers Group is delighted to continue its partnership with the Alumni Association of the University of Colombo for another year up to 2023.

Akbar Brothers Group actively supports the University of Colombo by giving time and talent as a Corporate Partner. Resource Personnel from our Company will be invited to conduct, support, and facilitate programs for the undergraduates. Akbar Brothers will continue to provide training opportunities and internship experience for the graduates of the University of Colombo.

Asgi Akbarally, Director, when speaking at the signing ceremony said, Akbar Brothers Group of companies continuously aligns with the reality of social and environmental sustainability across all our sectors within our national economy and globally. Our priority on the triple bottom line growth, fosters sustainable economic opportunities; And partnering with the University of Colombo has only strengthened our motive of being a responsible corporate citizen in the development of our nation.”

This recognition and tie-up with the Alumni reinforce on development and welfare activities including mentoring, communication, soft skills and leadership programmes, career guidance, inspirational talks, member engagement and social activities to support and contribute to be the source of talent creation for the country.

Akbar Brothers recognized with Asia Pacific Employer Status by CIMA

We are delighted to announce that Akbar Brothers Group received the Asia Pacific Employer Status, accredited as “CIMA Training Partners” by the Chartered Institute of Management Accountants (CIMA) UK – the world’s leading and largest professional body of Management Accountants.

Mr. Asgi Akbarally, Mr. Hussain Akbarally, Mr. Janek Jayasekara, Mrs. Devika Dhanapala, Ms. Zainab Abbas, Mr. Asanka Kodikara and Ms. Hasini Perera graced the occasion on September 14th 2022 upon receiving the APAC Employer Recognition Certificate.

This recognition reinforces on enhancing and further developing management professionals within our group of companies while providing opportunities for CIMA students, graduates and professionals to work with us.

We will be able to:

  • Upskill or Reskill our teams by offering a range of CIMA accredited courses, CPDs, PCGs, workshops etc.
  • Facilitate recruitment of the best talent
  • Use the CIMA Training Partners logo for professional use on promotional collateral and other types of company literature.
  • Corporate Branding for Akbar Brothers Group as an employer of choice.
  • And more!
We hope the enthusiasm of this partnership spreads positively, enhancing the growth of our employees and organization in every level now and in the future.

“A strong economy begins with a strong well-educated workforce with a drive to thrive.”

Akbar Brothers recognized with Asia Pacific Employer Status by CIMA

 

Akbar Brothers Group join hands with SSC to develop Cricket Infrastructure

An ardent supporter of local sports, the Akbar Brothers Group of Companies has entered into a three-year partnership with Singhalese Sports Club (SSC), as their principal sponsor from 2021-2023 across all cricket formats.

Established in 1899, SSC is the premier cricket club in the country. Over the years they have developed some of the finest cricketers in Sri Lanka, including many Test and ODI captains. SSC President W.T. Ellawala, said: “We are proud to be partnered with Akbar Brothers, the leading tea company in Sri Lanka. They have come forward to support cricket during these trying times, enabling us to further develop our legacy, taking cricket to new heights.”

In addition to being Sri Lanka’s foremost exporter of high-quality Ceylon Tea, Akbar Brothers have successfully diversified into sustainable power generation, healthcare, packaging, leisure, property development and environmental services. “It is a privilege to be invited to partner with SSC, the premier cricket club in the country. We share their vision and eagerly look forward to developing young, talented cricketers to pursue continued excellence,” said Akbar Brothers Group of Companies Executive Director Hussain Akbarally.

Former National Captain Mahela Jayawardena, in his capacity as Chairman of SSC cricket, said: “We are delighted to be partnered with Akbar Brothers, a company with an enormous reputation both for the success they have gained and the socially responsible way in which they conduct themselves. This partnership will go a long way in developing cricketing skills of players, as we modernise and upgrade the cricket infrastructure at the SSC.”

Akbar brothers group join hands with ssc to develop cricket infrastructure

Akbar Brothers reinforces heritage of Brand Excellence Worldwide

  • Akbar Brothers (Pvt) Ltd receives the Presidential Export Award for Globally Outreached Sri Lankan Brand for the year 2020/2021
  • The company was also presented the Best Exporter Award in the Tea Industry, for the 12th consecutive year.
  • This year marks Akbar Brothers’ receiving a record total of 38 presidential awards.

 

Akbar Brothers (Pvt) Ltd was bestowed with the Globally Outreached Sri Lankan Brand for the year 2020/2021, an award coveted for its recognition amongst all export industries in the nation. The awards recognize the substantial proceeds from Akbar Brothers’ exports, boosting Sri Lanka’s economy. Even amidst the Covid-19 pandemic, Akbar Brothers continued its operation adhering to health guidelines and ensuring a steady flow of export revenue.

A family-owned conglomerate, Akbar Brothers aims to uphold the highest standards of Ceylon Tea in the global market as it has been doing so for the past 52 years. Recognized as Sri Lanka’s largest exporter of the finest Ceylon Tea for the past 29 years, the vision of the company is to uphold excellence in its century-old tea heritage whilst contributing towards the nation’s success.

The Presidential Export Awards (PEA) are the most prestigious awards presented by the Export Development Board (EDB), to exporters in recognition of their exceptional contribution towards the development of the nation. It is awarded by the President Sri Lanka and the selections are based on multiple criteria giving an opportunity for all export enterprises both large and small to be eligible for an award. The awards ceremony was held for the 24th consecutive year on the 26th November 2021 at the Bandaranaike Memorial International Conference Hall (BMICH).

 Akbar Brothers reinforces heritage of brand excellence worldwide

Akbar Brothers’ “Marathon Long Service” for partnership with IFF

Akbar Brothers (Pvt) Limited was honored to receive an award and certificate in recognition of over 37 years of strategic partnership with the Worlds Largest Flavor house, International Flavors & Fragrances (IFF) at their 2021FH Channel Partner Meet. 

The award was acknowledged and received by the Directors of Akbar Brothers and the staff, from Chamath Mangalajeewa, IFF Account Manager on November 1st, 2021, at the Akbar Brothers head office.

Akbar Brothers are the agents for IFF since 1984 and have always strived for continuous success for growth and innovation. International flavours & fragrances recently merged with DuPont’s Nutrition & Biosciences (N&B), a company that specializes in ingredients for essential food and beverage innovations.

The merge of IFF’s taste and DuPont’s Nutrition & Biosciences (N&B) created a division called “Nourish”. Nourish means to ‘feed with purpose’. The vision of this partnership showcases a wholesome approach with a sense of commitment and diligence to the world of consumers, changemakers and the planet.

Akbar Brothers is proud to be awarded for the recognition of strength in the partnership.